How We Ranked 3 Lakhs+ Organic Keywords On Google
Overview of the Brand
TimesProperty.com is a digital initiative of BCCL to bring about a seamless and clutter free residential property search experience. A one-stop-shop for all your new home search, discovery and in-depth analysis. TimesProperty brings to you genuine property listings provided directly by the Developers. Enjoy virtual tours and walkthroughs so you can view properties from the safety and comfort of your own home (Coming soon).
TimesProperty is also a hub for relevant and reliable Real Estate news and information, directly from the Times Group editorial team, to keep you well informed and abreast with the latest trends of the industry.
Challenges
- Page Speed Improvement
Fixing All Website Issues
Google News Integration
Improvement In Keywords Ranking
Strategic Approach
1. Speed Optimization
- 15.35% improvement in average page load time.
2. Fixing of Sitemap.xml
- Dynamic & Google News Sitemap.xml was created category wise for better indexing of the website.
3. Competitor Analysis
- An assessment of the strengths and weaknesses of potential competitors were analysed & improvements were implemented.
4. Schema Markup Integration
- Dynamic & Google News Sitemap.xml was created category wise for better indexing of the website.
5 Other Activities
- Google News Integration : After the proper integration and setup of Times Property in Google News it generated great visiblity & good amount of traffic.
- Web Stories Implementation: According to the trend & analysis web stories implementation was integrated.
- Voice Search Optimization: 27% of the global online population is using voice search on mobile as per google insights. 270% growth in voice queries (YoY) in India as per google insights.
- 300+ Article Topics Research for 3 Months: As per the real estate trend and analysis article topics were suggested and incoporated on the website.
Impact: Traffic
Increase Organic Traffic
0
%
Increase in New Users
0
%
Increase in Direct Traffic
0
%
Bounce Rate Improvement
0
%
Impact: Visibility
Impressions on Search Engine
0
M+
Clicks on Search Engine
0
M+
Impressions on Google Discover Feed
0
M+
Clicks on Google Discover Feed.
0
M+
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