What Led to a 743% Rise in Organic Clicks
Overview of the Brand
The Red Thread Hotel is a hospitality company that strives to provide a memorable stay for its guests. They offer a variety of amenities and services to meet their customers’ needs, including well-appointed rooms with jacuzzis and private pools, attentive and customized services, and spacious common spaces.
Their goal is to see every guest leave with a smile on their face. They offer a variety of locations, including Morjim and Calangute.
Challenges
- Increase Organic Traffic
- Search Engine Rankings
- Google My Business Optimization
- UI/UX Enhancement
Strategic Approach
1. Website Audit & Technical Fixes
We performed a complete website audit for Red Thread Hotels to identify crawl issues, speed gaps, broken links, and on-page errors. All technical issues were resolved to improve search engine visibility, user experience, and booking flow performance.
2. Keyword Research and Created High-Quality Content
We conducted detailed keyword research focused on location-based, stay-related, and hospitality-driven search terms. Optimized pages and engaging content were created to attract travelers actively searching for premium hotel stays and experiences.
3. Built Strong Backlinks
We strengthened domain authority by building relevant travel, hospitality, and local backlinks. Strategic outreach and contextual placements helped improve rankings for competitive hotel and stay-related keywords.
4. Web Stories Implementation
Web Stories were implemented to target travel inspiration searches and increase discovery through Google Discover. This helped generate additional organic visibility and capture top-of-funnel travel audiences.
Impact: Traffic
Impact: Visibility
Discover How We Can Help You Increase Targeted Traffic And Enrollments
Explore More Case Studies
