How We Generated 3 Billion+ Organic Impressions on Google
Overview of the Brand
Autocar India is a licensed publication of ‘Autocar’, a British automobile publication by Haymarket Motoring Publications Ltd. It is published as a monthly magazine and currently enjoys the highest readership among automobile magazines in India. Autocar India brings you the latest car & bike news and the most comprehensive reviews first! the first Autocar India issue came out in September 1999
Challenges
- Page Speed Improvement
- Fixing All Website Issues
- Google News Integration
- UI / UX Enhancement Suggestion
Strategic Approach
1. Analysis and Fixing of Technical Errors
- Speed Optimization : 30.46% improvement in average page load time.
- Fixing of Sitemap.xml : Dynamic & Google News Sitemap.xml was created category wise for better indexing of the website.
- Schema Markup Integration : Dynamic implementation of correct schema markups.
- Competitor Analysis : An assessment of the strengths and weaknesses of potential competitors were analysed & improvements were implemented.
2. Google News Integration
- Image 1: Google News (before)
Autocar India was registered as Google News Publisher but there were no articles displayed due to the issues, which had to be improved to generate traffic.
- Image 2: Google News (After)
After the proper integration & setup of Autocar India in Google News it generated great visiblity & good amount of traffic.
3. UI / UX Suggestions
Analysis of Trends : As per the trend & heatmap analysis more simpler User Interface was suggested for better user experience.
4. Activities
- Web Stories Implementation : According to the trend & analysis web stories implementation was integrated.
- Voice Search Optimization : 27% of the global online population is using voice search on mobile as per google insights. 270% growth in voice queries (YoY) in India as per google insights. Topic Research & Longtail Keywords for the articles were suggested for Voice Search Optimization which showed good results & visiblity on search engine.
- Content Guidelines for the Editorial Team : Content guidelines as per the SEO trends were provided to the editorial team for the better rankings of the articles on the search engine.
Impact on Traffic
Impact on Visibility
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